Jordan Brand and Levi’s are back with a collaboration that blends precision craftsmanship with global sport culture. The new collection reimagines classic silhouettes through a modern, street-forward lens.

At the heart of the collection is a reimagined Air Jordan 3, released in four distinct colorways, each celebrating a different community or cultural moment. All versions feature premium materials, classic Jumpman and Levi’s branding, and the signature Levi’s Red Tab at the heel. The “Rigid” colorway pairs indigo denim panels with black-on-black elephant print, honoring the AJ3’s original legacy. The “Black” colorway delivers a sleek, elevated look with pebbled leather, black denim, and a first-ever embroidered black denim heel with Nike Air branding. The “Year of the Horse” colorway, launching for Lunar New Year in China, Japan, and Korea, uses unbleached ecru denim, pony hair panels, jacquard detailing, and red chain-stitch embroidery. The “LA Exclusive” colorway, which will release during NBA All-Star Weekend, features pebbled leather, blue denim accents, and red “City of Angels” embroidery.

The footwear is backed by a nine-piece apparel collection that blends athletic energy with Levi’s denim DNA. Standouts include a Pinnacle Varsity Jacket with wool, leather, and vintage graphics nodding to Michael Jordan’s Chicago legacy; a reworked Type III Trucker with a cropped fit and oversized Wings logo; and a T-shirt reviving Levi’s iconic 1990s “Button Your Fly” graphic made famous by Spike Lee. The lineup also includes a football jersey, overshirt jacket, fleece zip hoodie, baggy jeans and shorts designed to stack over the AJ3, and a denim cap loaded with heritage details.

The collection is supported by a campaign styled by Cam Hicks and featuring renowned filmmaker Spike Lee, artist Rio Amor, skater Josh Velez, and bucket drummer Jay Wright, tying past cultural moments to the next generation.

Release dates will roll out globally, starting January 24 with the Year of the Horse colorway in China, followed by Japan and Korea on January 30. The Black and Rigid colorways drop February 5 in San Francisco during Super Bowl weekend, the LA Exclusive arrives February 13 for NBA All-Star Weekend, and the full collection launches February 20 via Levi’s, SNKRS, and select global retailers. Levi’s Red Tab members will receive early access through a draw system.